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Matt Hudnall, MBA, ChFC®, CPWA®

Matt Hudnall, MBA, ChFC®, CPWA®

Financial Advisor

Matt Hudnall has been providing financial services to his clients since 2012. He, along with his brother, Chris Hudnall, joined Ashford Advisors in 2021 opening offices in both Shreveport and Dallas. Matt is an experienced advisor with a history of success in the profession. Matt served with the 1st and 3rd Infantry Divisions as a combat medic in Kosovo and Iraq, which he credits with providing him the necessary discipline, focus, and skill to translate his goals into success. 

Matt and his team specialize in working with business owners in the areas of business continuation, succession planning, key employee retention, retirement planning, tax strategies and investment management. He also has a passion for working with physicians and medical professionals. His wife, Ellie, is a practicing physician, which gives him firsthand knowledge of the unique financial challenges faced by doctors and their families.  

Matt believes in being a lifelong learner and is continually pursuing specialized education that will help him better serve his clients. He obtained his MBA from Centenary College of Louisiana, the Chartered Financial Consultant® (ChFC®) designation from The American College of Financial Services, and, most recently, the Certified Private Wealth Advisor® (CPWA®) designation from Yale School of Management in collaboration with the Investments & Wealth Institute.  

The ChFC® coursework covers tax and retirement planning, special needs advising, wealth management, insurance and more. The CPWA® certification is an advanced professional designation for advisors who serve high-net-worth clients and owners with closely held businesses. The designation is designed for advisors who seek advanced knowledge and techniques to address the sophisticated needs of clients using a holistic and multidisciplinary approach.  

Matt and Ellie live in Shreveport with their daughter, Rae, and son, Rhett, and the family dogs, Remy and Rocco. Matt loves attending college football games, exercising, fly fishing, hiking, reading a good book with a glass of red wine, and spending time with his family and friends. Matt is active in his community, where he is involved in several charities and organizations, including the Shreveport Club and Champions for Holy Angels. He and his family attend St. Mark’s Cathedral Church. 


Education, Training, Memberships

  • Certified Private Wealth Advisor® (CPWA®), Investments and Wealth Institute
  • Licensed Registered Representative and Financial Advisor with Park Avenue Securities, LLC (PAS) 
  • Chartered Financial Consultant® (ChFC®), American College
  • National Association of Insurance and Financial Advisors
  • Master of Business Administration, Centenary College of Louisiana
  • BA in Political Science and Government, Magna Cum Laude, University of Texas, San Antonio

Robert Matthew Hudnall Registered Representative and Financial Advisor of Park Avenue Securities, LLC (PAS). OSJ: 5898 Ridgewood Rd, Jackson, MS 39211 (601) 956-6656. Securities products and advisory services offered through Park Avenue Securities LLC (PAS), member FINRA, SIPC. Ashford Mississippi, LLC is an affiliate of Ashford Advisors an agency of The Guardian Life Insurance Company of America® (Guardian). Park Avenue Securities is a wholly owned subsidiary of Guardian. Ashford Advisors and Ashford Mississippi LLC are not affiliates or subsidiaries of PAS or Guardian. Ashford Advisors and Ashford Mississippi LLC are not registered in any state or with the U.S. Securities and Exchange Commission as a Registered Investment Advisor. AR Insurance License #16776446