Matt Hudnall, MBA, CExP™, ChFC^®, CPWA^®   

Matt Hudnall has been helping business owners, physicians, families, and executives make confident financial decisions since 2012. As a Certified Exit Planning Advisor (CExP®), he specializes in helping business owners maximize the value of their companies and successfully transition to the next phase of life, whether that means selling a business, transferring it to family, selling to a key employee or preparing the next generation of leadership. 

 Matt and his team specialize in working with business owners in the areas of business continuation, succession planning, key employee retention, retirement planning, tax strategies and investment management. He also has a passion for working with physicians and medical professionals. His wife, Ellie, is a practicing physician, which gives him firsthand knowledge of the unique financial challenges faced by doctors and their families.   

Matt served in the United States Army with the 1st and 3rd Infantry Divisions as a combat medic, which he credits with providing him the necessary discipline, focus, and skill to translate his goals into success.  During his service, he was honored to participate in peacekeeping missions in Kosovo, as well as combat operations in Iraq. 

Matt and Ellie live in Shreveport with their daughter, Rae, and son, Rhett, and the family dog, Rocco. Matt loves attending college football games, exercising, fly fishing, hiking, reading a good book with a glass of red wine, and spending time with his family and friends. Matt is active in his community, where he is involved in several charities and organizations, including the Shreveport Club and Centenary College of Louisiana’s C Club. He and his family attend St. Mark’s Cathedral Church.  

A lifelong learner, Matt continually pursues advanced education to better serve his clients. He earned his Master of Business Administration from Centenary College of Louisiana and holds several respected professional designations as follows: 

Education & Professional Credentials 

• Certified Exit Planning Advisor (CExP®) – Exit Planning Institute - The CExP® designation is the premier credential for advisors who help business owners prepare for and execute successful business transitions. The curriculum focuses on increasing business value, aligning personal and financial goals, building transferable companies, and developing comprehensive exit strategies that maximize both business and personal wealth.
• Certified Private Wealth Advisor® (CPWA®) – Investments & Wealth Institute® in collaboration with Yale School of Management - The CPWA® designation is an advanced professional credential designed for advisors serving high-net-worth individuals and closely held business owners. It emphasizes sophisticated wealth management strategies through a holistic and multidisciplinary approach.
• Chartered Financial Consultant® (ChFC®) – The American College of Financial Services - The ChFC® designation provides advanced education in retirement planning, tax planning, insurance, estate planning, investment management, and comprehensive financial planning.
• Licensed Registered Representative and Financial Advisor with Park Avenue Securities, LLC (PAS) 
• National Association of Insurance and Financial Advisors
• Master of Business Administration, Centenary College of Louisiana
• BA in Political Science and Government, Magna Cum Laude, University of Texas, San Antonio

Robert Matthew Hudnall, Registered Representative and Financial Advisor of Park Avenue Securities, LLC (PAS). OSJ: 5898 Ridgewood Rd, Jackson, MS 39211 (601) 956-6656. Securities products and advisory services offered through Park Avenue Securities LLC (PAS), member FINRA, SIPC. Ashford Mississippi, LLC is an affiliate of Ashford Advisors an agency of The Guardian Life Insurance Company of America® (Guardian). Park Avenue Securities is a wholly owned subsidiary of Guardian. Ashford Advisors and Ashford Mississippi LLC are not affiliates or subsidiaries of PAS or Guardian. Ashford Advisors and Ashford Mississippi LLC are not registered in any state or with the U.S. Securities and Exchange Commission as a Registered Investment Advisor. AR Insurance License #16776446.