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The Ashford Process

Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals, understand your tolerance for risk, and tailor a road map to help you achieve your family's financial goals. Since our founding in 1898, creating long-term relationships that encourage open and honest communication has been the cornerstone of our foundation of success.

Through our consultative process, we cater to your individual financial situation and build a comprehensive strategy that aligns with your unique goals and values.

While each client is different, here is what you can expect from Ashford Advisors:

1) Financial Organization & Education

Identify your key concerns and priorities. 

  • What do we need to help you accomplish over the next 3 months to begin achieving your goals? How about over the next 3 years?

2) Individual Client Page

For perhaps the first time, you will have an organized, holistic financial picture in one place. (No more tracking dozens of logins to understand your financial situation.)

The Living Balance Sheet®

3) Review of your Balance Sheet


  • How much should you be saving to reach your goals? How much are you currently saving? Are your annual savings going towards the right places? How should you be building wealth AND paying down debt?


  • Have you had a chance to get your wills and legal documents in place? Is what you have through work enough if you were to get sick, hurt, or pass away? If you or a family member were found liable in an auto accident, are your assets and income properly protected?

Investments & Retirement

  • What should you do with the 401k from your past job? Are you on track for a successful retirement?

4) Implementation & Accountability

The End-Goal:

You’ll become more financially organized, protected, and secure, and feel confident you’re on the path to financial independence. Your financial representative will be your go-to resource and act as an advocate and sounding-board for your financial life.

The Living Balance Sheet® and The Living Balance Sheet® Logo are service marks of The Guardian Life Insurance Company of America® (Guardian), New York, NY. © Copyright 2005-2019 Guardian The Living Balance Sheet® system displays the financial holdings identified by the client based upon information and valuations provided directly by the client or by electronic feeds from the client’s financial institutions. Valuations provided by electronic feeds reflect the most current information provided by the financial institution as of the date and time noted but can reflect valuations from an earlier date and time.